![]() ![]() ![]() It also embraced its complicated drink reputation, and a few of these famous Starbucks beverages have risen above the rest. The company closed over 600 locations during the pandemic, mainly in shopping malls and cities, to focus on suburban drive-thru locations, according to Eat This, Not That. While other shops have taken the place of Starbucks (which has been around for far longer) as the "fancy" coffee option, the Seattle-based stalwart has persevered through its many changes. For the past 20 years, plenty of consumers have become more comfortable with spending (at least) $4 on a cup of coffee. It signifies chains like Blue Bottle Coffee, Intelligentsia, Stumptown - the types of spots where the cool kids tend to congregate (via Bloomberg). That may be due to the third wave of coffee, which refers to any business opened after 2000 that traffics in high quality java (via Los Angeles Times). But somehow, most of these Starbucks jokes have become a thing of the past.
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